Majority of rural people in Uganda produce on a scattered and small-scale basis, making it impractical to provide individual small-holder farmer services at a high unit cost. Therefore, the goal of InsureYo is to lower the cost per unit of serving this population by providing insurance services through organized groups of farmers. As a result, there is now a strong commercial case and opportunity to serve/assist this group of individuals. This not only establishes a commercial rationale but also allows for product customization because there is already a certain degree of uniformity among the populace. Through InsureYo, a market of roughly 50,000 smallholder farmers has been found to date, and 350,000 more farmers are being mobilized to make use of the product.

This product's design took into consideration the diverse range of insurance requirements that Uganda's many populations have. The primary causes of the disparities include different social and economic elements, such as income levels, age groups, age cultures/traditions, local infrastructure, and local development requirements. To create customized insurance products, InsureYo collaborates with various insurance providers who develop prototypes based on the needs of particular communities in various localities. Five specialty insurance products—agricultural, health, education, accident, and burial—have been created thus far to cater to the needs of various communities. There are more products that are being customized for particular communities.

In response to the low levels of financial literacy in the nation, InsureYo through the Insurance Training College have created a fairly comprehensive training curriculum and resources aimed at informal audiences. This is in response to the low levels of financial literacy in the nation. Thus, a key element of this product distribution is insurance education and awareness. This is being done in addition to the upcoming accredited courses that are aimed at expanding markets, such as agricultural insurance.

aBi www.abi.co.ug and the Insurance Training College provided grant support for this product's initial pilot program which ended in December 2022. The ITC has since been working on positioning this product for commercial use in the open market ecosystem. To make this intervention more robust, more affordable, and able to serve all rural-based populations that would need insurance services, some investments still need development support given the nature of the target market, the nation's infrastructure, the state of the country's economy, etc. As a result, the College keeps offering some of this support, but more has to be done to primarily reduce the expenses associated with training and awareness as well as some operational costs, this support is being lobbied from multiple partners.

An essential underlying element that continues to restrict investment levels and, consequently, the growth and development of the national economy is the high levels of risk. Given that insurance penetration rates are less than 1% of GDP, the only practical course of action is to develop and market microinsurance services that cater to the majority of the nation's people. This platform's main objective is to promote micro-insurances in order to broaden Ugandans' access to insurance services. We firmly feel that greater accessibility to insurance services will stimulate investment (micro or otherwise) and boost the appeal of this population group to commercial lenders.